LEGO Friends is a popular LEGO product line aimed mainly at younger girls. It was launched in 2012. The series focuses on five friends: Mia, Olivia, Andrea, Stephanie and Emma, who live in the town of Heartlake City. The series includes various sets reflecting places and activities from their daily lives, such as cafes, beauty salons, stables and beaches. A distinguishing feature of LEGO Friends are the colorful blocks and mini-dolls, which are different from traditional LEGO minifigures. The series aims to promote friendship, creativity and fun through building together.
Lego Friends Coloring Book
Information
- Debut: The LEGO Friends line was officially launched in early 2012 and has quickly become one of the most popular sets for girls.
- Heartlake City: The LEGO Friends sets are set in the fictional town of Heartlake City, where the five main characters go through daily adventures.
- Five main characters: The main characters are: Mia (nature lover), Olivia (inventor and scientist), Andrea (musician and singer), Stephanie (athlete) and Emma (artist and fashion designer).
- Minidolls: Instead of the classic minifigures found in most LEGO sets, the Friends series has introduced so-called mini-dolls - they are more detailed and have more realistic proportions.
- Kit themes: The sets in the LEGO Friends line present a variety of scenarios, from houses and cafes to riding schools, veterinary clinics, music studios and more.
- Colors: The sets in this series feature vibrant and pastel colors, which sets them apart from many other LEGO sets.
- Value promotion: LEGO Friends emphasizes positive values such as friendship, cooperation, honesty and the pursuit of passions.
- Animated adaptations: There are also animated episodes based on the LEGO Friends series, which depict the adventures of the main characters in Heartlake City.
- Series expansion: In response to the popularity of the LEGO Friends line, LEGO has introduced additional sets and sub-series, such as "Jungle Rescue" and "Amusement Park."
- Community involvement: LEGO often encourages young fans of the Friends series to share their own creations and ideas on social media, creating a strong sense of community among fans of the line.
Trivia
- Reactions to the launch: When LEGO Friends was launched in 2012, it generated mixed reactions. Some criticized it for being too stereotypical of girls' interests, while others praised LEGO for creating a product that attracted many girls to the world of bricks.
- Inspiration for the project: The LEGO Friends project was the result of four years of research conducted by LEGO to understand how girls play with blocks and what they would like to see in sets aimed at them.
- First set for animals: The LEGO Friends series introduced for the first time special sets focusing on animal care, such as veterinary clinics and animal shelters.
- Multilingual songs: In the LEGO Friends animated series, the character Andrea often sings. Interestingly, the same songs have been recorded in many different languages for international distribution.
- Impact on other product lines: The success of LEGO Friends has encouraged the company to create other product lines aimed at girls, such as LEGO Elves.
- Change in design: The original mini-dolls were designed slightly differently. Mia, for example, had brown hair. In 2018, LEGO made minor changes to their design to better reflect the characters from the animated series.
- Secrets uncovered: Some sets in the LEGO Friends series feature hidden functions or elements, such as secret stashes or hidden chambers, which adds an extra layer of fun.
- Interactive map: The official LEGO Friends website features an interactive map of Heartlake City that allows fans to explore various locations in the series.
- Educational aspect: Many LEGO Friends sets focus on educational topics, such as astronomy (in the Observatory set), marine biology (in the Aquarium set) or robotics (in the Olivia's Invention Workshop set).
- Thematic expansion: Although LEGO Friends initially focused on everyday life in Heartlake City, the series has grown over time, introducing sets related to adventures in the desert, rescue missions in the jungle or ski trips.