Sanrio Co., Ltd. is a Japanese company that develops and licenses characters, products and brands related to "kawaii" (cute, adorable) culture. The company is known worldwide for its popular characters, such as Hello Kitty.
Sanrio coloring books
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- Hello Kitty: This is perhaps the most famous character created by Sanrio. Hello Kitty, also known as Kitty White, is an adorable character in the form of a cat without a mouth that has become a pop culture icon and has won admirers around the world.
- History: Sanrio was founded in 1960 by Shintarō Tsui. The company initially produced business cards, but soon began creating characters and products related to "kawaii" culture.
- Other characters: In addition to Hello Kitty, Sanrio has created many other characters, such as My Melody, Little Twin Stars, Pompompurin, Badtz-Maru, Keroppi, Gudetama and many others. Each of these characters has its own unique characteristics and style.
- Collaborations and licenses: Sanrio has established numerous collaborations and licenses with other companies around the world. Sanrio characters appear on all sorts of products, from clothing to accessories, toys, school supplies and much more.
- Stores and amusement parks: Fans of Sanrio characters can visit Sanrio stores around the world with products related to their favorite characters. There are also theme parks, such as Sanrio Puroland in Japan, where people can meet the characters, watch shows and enjoy attractions.
- Global impact: Although Sanrio is a Japanese company, its characters have gained popularity around the world. Products related to Sanrio characters are available in many countries and enjoy international recognition.
- "kawaii" values: The concept of "kawaii" (cute, adorable) is characteristic of Japanese culture, and Sanrio uses this aesthetic to create characters and products that evoke positive emotions and affection.
- Celebrating Diversity: Sanrio's contemporary characters represent diversity and inclusion. The company aims to create characters that people from different cultures and backgrounds can identify with.
trivia
- The origins of Hello Kitty: Hello Kitty was created in 1974 by Yuko Shimizu. Its original concept depicted a little girl, but it was later decided to make a cat character to attract more children.
- A relentless figure: One of Hello Kitty's distinctive features is the lack of a mouth. Despite the lack of a mouth, the character conveys a wide range of emotions through expressive eyes and gestures.
- Unique name: Although the character is known as "Hello Kitty" in most countries, in Japan her official name is "Kitty White."
- Collectible Toys: Sanrio products, especially characters like Hello Kitty, have become popular collector's items. Rare and unique editions of Sanrio products can achieve significant value among collectors.
- Sanrio in space: In 2021, Sanrio announced that Sanrio characters, including Hello Kitty and My Melody, will be sent to the International Space Station (ISS) as part of a program to promote science and education.
- Sanrio Puroland: Sanrio Puroland is an amusement park in Japan dedicated to Sanrio characters. It's a magical place where fans can meet the characters, watch shows, attend themed events and more.
- Sanrio in fashion: Sanrio characters often appear in fashion designs and collaborate with various clothing brands. You can find clothes, shoes and accessories decorated with Sanrio characters.
- Charity Aid: Sanrio conducts numerous charitable events and educational programs to support communities and organizations around the world.
- Collaborations with well-known brands: Sanrio has made many collaborations with other well-known brands. One example is the collaboration with Puma, which included a collection of Hello Kitty-inspired clothing and footwear.
- Cultural impact: Sanrio characters have had a major impact on fashion, art, design and popular culture. The distinctive patterns and characters are often part of the inspiration for artists and designers.