M&M's is a popular brand of colorful chocolate chocolates made by Mars, Incorporated.
M&M's Coloring Book
Information
The Beginning of History: M&M's were launched in 1941 by Forrest Mars and Bruce Murrie. Their name comes from the first letters of their last names.
Colorful and Small: A distinctive feature of M&M's is their small size and colored coatings, which protect the chocolate dragees from smudging and make it easier to identify the flavors.
Variety of Flavors: Over the years, the range of M&M's flavors has expanded considerably. In addition to classic chocolate, there are variants like nut, almond, caramel, raspberry or other fruit flavors.
M&M's Peanut: The M&M's Peanut variant contains peanut kernels surrounded by chocolate and a colorful coating. This is one of the most popular flavors.
M&M's in the Space Industry: M&M's were used in the space industry as snacks during space missions because their hard shells do not crumble in weightlessness.
Cult Tastes and Collaborations: M&M's have introduced limited editions and collaborations with various brands, such as Disney, Star Wars, and movie characters.
Advertising Characters: M&M's have gained popularity thanks to iconic advertising characters, such as the red and yellow tease animated characters.
For Holidays and Occasions: M&M's often create special editions and packaging for various occasions, such as Christmas, Valentine's Day and Halloween.
Brand Recognition: With their distinctive appearance, M&M's are among the most recognizable chocolate snacks around the world.
Pleasure and Entertainment: M&M's are extremely popular as a snack to eat and share with friends during various occasions.
Trivia
- Wartime Origins: During World War II, U.S. soldiers got M&M's in their rations because the jerky didn't smear and was easy to carry on the battlefield.
- Color Green: In the 1970s, the company decided to change the color of the teasers from green to a light blue color, reminiscent of the Earth. Consumers didn't like the idea, and after a short time the company returned to the color green.
- Antarctica ban: As a result of environmental concerns, Antarctic authorities have banned the sale of M&M's in order to avoid polluting the environment with colorful packaging.
- First Color Variety: In 1954, M&M's introduced a variety of colors, which contributed to greater brand recognition and differentiation in the appearance of the teasers.
- Red and Yellow: The red and yellow M&M's animated advertising characters, with the red full of optimism and the yellow a bit more calm, have become iconic figures.
- Collaborations with Films: M&M's often collaborated with movies and created limited editions of the teasers associated with specific productions, such as "Shrek," "Pirates of the Caribbean" and "Transformers."
- M&M's on the Moon: In 1982, two Viking space probes placed thoroughly tested M&M's on the surface of Mars. They were used to measure temperature and observe the atmosphere.
- Winter M&M's: During the holiday season, M&M's often introduces special editions of the teasers, such as M&M's in the shape of Christmas trees or reindeer.
- Market Size: The value of the global market for M&M's is in the billions of dollars a year, a testament to the immense popularity of these teasers around the world.
- World M&M's Day: March 3 is considered World M&M's Day, an opportunity to celebrate and enjoy this iconic candy.