Nike, founded in 1964 as "Blue Ribbon Sports" by Bill Bowerman and Phil Knight, is one of the world's leading manufacturers of athletic footwear, apparel and equipment. The company is headquartered in Beaverton, Oregon, USA. The company's logo, known as the "Swoosh," is one of the most recognizable in the world and symbolizes the wing of the goddess Nike from Greek mythology, a reference to victory.
Nike Coloring Book
Information
- Products: Nike manufactures a wide range of products, including footwear, apparel, sports equipment and accessories for many sports such as running, basketball, soccer, golf and many others.
- Logo: Nike's distinctive "Swoosh" is one of the most recognizable trademarks in the world. It was designed by Carolyn Davidson in 1971.
- Slogan: "Just Do It" is one of the company's most recognizable slogans, introduced in 1988.
- Sponsorship: Nike sponsors many world-class athletes and teams, including stars such as LeBron James, Cristiano Ronaldo and Roger Federer. The company is also a major sponsor of many sports leagues and organizations around the world.
- Controversy: Despite its success, Nike has often been criticized for labor practices at its production facilities in developing countries. However, the company has taken many initiatives to improve working conditions and sustainability.
- Innovation: Nike is known for its innovations in athletic footwear, such as Air Max technology and Flyknit technology.
- Competitors: Nike's main competitors in the global market are adidas, Puma, Under Armour and Reebok.
- Headquarters: The company's headquarters are located in Beaverton, Oregon, USA.
Trivia
- Initial distributions from the car: When Phil Knight and Bill Bowerman founded "Blue Ribbon Sports," the initial version of Nike, Knight sold shoes straight from the trunk of his car during athletic competitions.
- Price per logo: The distinctive "Swoosh" logo, which has become one of the most recognizable in the world, was designed by graphic design student Carolyn Davidson for just $35 in 1971.
- Named after the goddess: The Nike brand was named after the Greek goddess of victory, Nike.
- First TV commercial: Nike's first TV commercial was not aired until 1982, although the company had already existed for more than a dozen years.
- Waffle Trainer: Bowerman, being inspired by his wife's waffle, created a shoe sole with a waffle-like pattern, which led to the creation of the "Nike Waffle Trainer" model in 1974.
- "Just Do It: Nike's famous slogan, "Just Do It," was inspired by the last words of Gary Gilmore, a death row inmate who said: "Let's do it" just before his execution.
- Nike Air: In 1979, Nike introduced Air technology, which used air capsules in the sole of the shoe to increase cushioning. It was a revolution in athletic footwear.
- Michael Jordan and Air Jordan: In 1984, Nike signed a deal with young NBA player Michael Jordan, which led to the creation of one of the most iconic lines of athletic footwear - Air Jordan.
- Nike and Apple: In 2006, Nike and Apple teamed up to create "Nike+ iPod," a running tracking system that allowed runners to listen to music while monitoring their progress.
- Most expensive shoes: In 2019, a pair of 1972 "Nike Moon Shoe," one of the first models created by Nike, was sold at auction for a record $437,500.